{"id":1290,"date":"2013-07-01T21:58:29","date_gmt":"2013-07-01T14:58:29","guid":{"rendered":"http:\/\/science-technology.vn\/?p=1290"},"modified":"2013-07-01T21:58:29","modified_gmt":"2013-07-01T14:58:29","slug":"doi-thoai-khac-o-trung-quoc-phan-4","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=1290","title":{"rendered":"\u0110\u1ed1i tho\u1ea1i kh\u00e1c \u1edf Trung Qu\u1ed1c ph\u1ea7n 4"},"content":{"rendered":"

V\u1edbi b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn b\u00f9ng n\u1ed5 \u1edf Trung Qu\u1ed1c, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p c\u00f4ng ngh\u1ec7 th\u00f4ng tin (CNTT) \u0111ang nhanh ch\u00f3ng chuy\u1ec3n sang thi\u1ebft l\u1eadp c\u00f4ng ti ri\u00eang c\u1ee7a h\u1ecd thay v\u00ec l\u00e0m vi\u1ec7c cho c\u00f4ng ti ph\u1ea7n m\u1ec1m. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 M\u0129, b\u00e1n h\u00e0ng qua web \u1edf Trung Qu\u1ed1c t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n nhi\u1ec1u so v\u1edbi b\u00e1n h\u00e0ng \u1edf c\u1eeda h\u00e0ng v\u1eadt l\u00ed. Trong th\u1eddi gian ng\u1eafn c\u1ee7a t\u00f4i \u1edf Trung Qu\u1ed1c n\u0103m nay, t\u00f4i \u0111\u1ec3 \u00fd th\u1ea5y m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng nh\u1ecf \u0111\u00f3ng c\u1eeda trong khi s\u1ed1 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u0103ng l\u00ean.<\/span><\/p>\n

M\u1ed9t sinh vi\u00ean c\u00f3 t\u00ean Zhen, ng\u01b0\u1eddi s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn n\u00f3i v\u1edbi t\u00f4i: \u201cPh\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi b\u00e1n c\u00e1c th\u1ee9 \u1edf th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, t\u00f4i b\u00e1n trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u00e0 t\u00f4i b\u00e1n t\u1ed1t h\u01a1n nhi\u1ec1u. Website c\u1ee7a t\u00f4i trong ti\u1ebfng Anh v\u00e0 t\u00f4i chuy\u00ean m\u00f4n ho\u00e1 trong qu\u1ea7n \u00e1o th\u1ec3 thao cho thanh ni\u00ean v\u00ec h\u1ecd th\u01b0\u1eddng mua nhi\u1ec1u h\u01a1n. T\u00f4i so s\u00e1nh gi\u00e1 qu\u1ea7n \u00e1o ph\u1ed5 bi\u1ebfn \u1edf th\u1ecb tr\u01b0\u1eddng M\u0129 v\u00e0 ch\u00e2u \u00c2u. Ch\u00fang r\u1ea5t \u0111\u1eaft, qu\u00e3ng ba m\u01b0\u01a1i t\u1edbi n\u0103m m\u01b0\u01a1i l\u1ea7n h\u01a1n. Ch\u1eb3ng h\u1ea1n b\u1ed9 \u00e1o cho\u00e0ng th\u1ec3 thao \u1edf M\u0129 l\u00e0 $90 \u0111\u00f4 la, nh\u01b0ng t\u00f4i c\u00f3 th\u1ec3 b\u00e1n c\u00f9ng \u00e1o \u0111\u00f3 v\u1edbi gi\u00e1 $50 \u0111\u00f4 la v\u00ec t\u00f4i c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u00fang v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u t\u1eeb c\u00e1c x\u01b0\u1edfng b\u00e1n bu\u00f4n \u1edf \u0111\u00e2y. Ngay c\u1ea3 v\u1edbi chi ph\u00ed v\u1eadn chuy\u1ec3n l\u00e0 $10 \u0111\u00f4 la \u0111\u1ec3 g\u1eedi \u0111\u01b0\u1eddng h\u00e0ng kh\u00f4ng cho kh\u00e1ch h\u00e0ng \u1edf M\u0129, t\u00f4i v\u1eabn l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n. \u00d4ng c\u00f3 bi\u1ebft t\u00f4i mua chi\u1ebfc \u00e1o cho\u00e0ng th\u1ec3 thao \u0111\u00f3 \u1edf \u0111\u00e2y gi\u00e1 bao nhi\u00eau kh\u00f4ng? Ch\u1ec9 $15 \u0111\u00f4 la th\u00f4i. N\u0103m ngo\u00e1i, t\u00f4i \u0111\u00e3 l\u00e0m tr\u00ean tr\u0103m ngh\u00ecn \u0111\u00f4 la v\u00e0 kinh doanh c\u1ee7a t\u00f4i ph\u00e1t tri\u1ec3n nhanh.\u201d<\/p>\n

M\u1ed9t sinh vi\u00ean \u0111\u1ea1i h\u1ecdc kh\u00e1c c\u00f3 t\u00ean Yue, ng\u01b0\u1eddi s\u1ebd t\u1ed1t nghi\u1ec7p sang n\u0103m nh\u01b0ng \u0111\u00e3 c\u00f3 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn gi\u1ea3i th\u00edch: \u201cD\u1ec5 t\u1ea1o ra c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. L\u00e0 m\u1ed9t sinh vi\u00ean CNTT, t\u00f4i c\u00f3 th\u1ec3 t\u1ea1o ra website trong v\u00e0i ng\u00e0y. C\u00f4ng ti c\u1ee7a t\u00f4i l\u00e0 vi\u1ec7c k\u00e9o d\u00e0i kinh doanh c\u1ee7a gia \u0111\u00ecnh t\u00f4i. B\u1ed1 m\u1eb9 t\u00f4i s\u1edf h\u1eefu m\u1ed9t c\u1eeda h\u00e0ng \u0111\u1ed3 trang s\u1ee9c nh\u1ecf; h\u1ecd bi\u1ebft r\u00f5 kinh doanh c\u1ee7a h\u1ecd cho n\u00ean t\u00f4i ch\u1ec9 gi\u00fap h\u1ecd m\u1edf m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. Ch\u00fang t\u00f4i \u0111\u00e3 kh\u00f4ng l\u00e0m t\u1ed1t v\u00e0i th\u00e1ng \u0111\u1ea7u v\u00ec ng\u01b0\u1eddi \u0111\u1ecba ph\u01b0\u01a1ng mua \u0111\u1ed3 trang s\u1ee9c th\u01b0\u1eddng t\u1edbi c\u00e1c c\u1eeda h\u00e0ng v\u00e0 th\u1eed tr\u01b0\u1edbc khi mua. T\u00f4i th\u1ea5t v\u1ecdng cho n\u00ean t\u00f4i \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u1eeda h\u00e0ng kh\u00e1c b\u1eb1ng ti\u1ebfng Anh cho ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i v\u00e0 n\u00f3 \u0111\u00e3 c\u1ea5t c\u00e1nh. V\u00ec c\u00e1c kho\u1ea3n m\u1ee5c c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng \u0111\u1eaft, h\u1ea7u h\u1ebft l\u00e0 \u0111\u1ed3 th\u1ee7 c\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng nh\u1ef1a v\u00e0 \u0111\u00e1 kh\u00f4ng \u0111\u1eaft, ch\u00fang t\u00f4i th\u01b0\u1eddng b\u00e1n ch\u00fang v\u1edbi gi\u00e1 \u00edt h\u01a1n $15 \u0111\u00f4 la nh\u01b0ng ch\u00fang “\u0111\u00e1nh tr\u00fang” ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i. V\u1ec1 sau t\u00f4i b\u1eaft \u0111\u1ea7u so s\u00e1nh gi\u00e1 th\u00ec t\u00f4i th\u1ea5y r\u1eb1ng gi\u00e1 c\u1ee7a ch\u00fang t\u00f4i qu\u00e1 th\u1ea5p khi so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u1edf M\u0129 cho n\u00ean ch\u00fang t\u00f4i \u0111\u00e3 t\u0103ng gi\u00e1 l\u00ean. Th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u l\u00e0 t\u1ed1t v\u00e0 kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0 t\u1ed1t. B\u1ed1 m\u1eb9 t\u00f4i c\u0169ng t\u1ef1 h\u00e0o v\u1ec1 t\u00f4i b\u00e2y gi\u1edd.\u201d<\/p>\n

Trong th\u1eddi gian ng\u1eafn c\u1ee7a t\u00f4i \u1edf \u0111\u00f3, t\u00f4i \u0111\u1ec3 \u00fd r\u1eb1ng c\u00f3 “c\u01a1n s\u1ed1t” trong kinh doanh tr\u1ef1c tuy\u1ebfn v\u00ec n\u00f3 l\u1ea9y c\u00f2 cho nhi\u1ec1u c\u1ea1nh tranh gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. C\u00f3 l\u1ebd c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn hay h\u00e0ng tri\u1ec7u c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn \u1edf Trung Qu\u1ed1c, ph\u1ea7n l\u1edbn ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u trong v\u00e0i n\u0103m qua, \u0111\u1eb7c bi\u1ec7t khi kinh t\u1ebf b\u1eaft \u0111\u1ea7u ch\u1eadm l\u1ea1i. Theo b\u00e1o c\u00e1o c\u1ee7a ch\u00ednh ph\u1ee7, Trung Qu\u1ed1c c\u00f3 tr\u00ean 500 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet, trong s\u1ed1 \u0111\u00f3 200 tri\u1ec7u \u0111\u00e3 mua tr\u1ef1c tuy\u1ebfn nh\u01b0ng con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 c\u00f2n cao h\u01a1n v\u00ec nhi\u1ec1u ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn d\u00f9ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng c\u1ee7a h\u1ecd.<\/p>\n

M\u1ed9t gi\u00e1o s\u01b0 kinh doanh n\u00f3i v\u1edbi t\u00f4i: \u201cD\u1ec5 m\u1edf c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 b\u00e1n c\u00e1c th\u1ee9. V\u00ec Trung Qu\u1ed1c l\u00e0 th\u1ee7 \u0111\u00f4 ch\u1ebf t\u1ea1o c\u1ee7a th\u1ebf gi\u1edbi, ch\u00fang t\u00f4i l\u00e0m nhi\u1ec1u th\u1ee9 \u1edf \u0111\u00e2y. \u00d4ng c\u00f3 th\u1ec3 mua h\u1ea7u h\u1ebft c\u00e1i g\u00ec \u1edf \u0111\u00e2y \u0111\u1ec3 b\u00e1n \u1edf M\u0129 hay tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. C\u00f3 nhi\u1ec1u th\u1ee9 \u0111\u1ec3 b\u00e1n nh\u01b0ng v\u1ea5n \u0111\u1ec1 l\u00e0 v\u1eadn chuy\u1ec3n v\u00ec ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng mu\u1ed1n \u0111\u1ee3i. M\u1ed9t t\u1edbi ba ng\u00e0y chuy\u1ec3n h\u00e0ng l\u00e0 \u0111i\u1ec1u ph\u1ea3i c\u00f3 cho n\u00ean m\u1ecdi th\u1ee9 ph\u1ea3i \u0111\u01b0\u1ee3c g\u1eedi b\u1eb1ng \u0111\u01b0\u1eddng h\u00e0ng kh\u00f4ng v\u00e0 n\u00f3 t\u1ed1n k\u00e9m. Nh\u1eefng m\u1eb7t h\u00e0ng nh\u1ecf nh\u01b0 \u0111\u1ed3 trang s\u1ee9c hay qu\u1ea7n \u00e1o l\u00e0 d\u1ec5 nh\u01b0ng nh\u1eefng m\u1eb7t h\u00e0ng l\u1edbn l\u00e0 kh\u00f3. N\u1ebfu ch\u00fang t\u00f4i c\u00f3 th\u1ec3 chuy\u00ean ch\u1edf \u0111\u1ed3 \u0111\u1ea1c v\u00e0 m\u1eb7t h\u00e0ng \u0111i\u1ec7n t\u1eed l\u1edbn trong v\u00f2ng b\u1ea9y ng\u00e0y th\u00ec t\u00f4i ngh\u0129 kinh doanh s\u1ebd b\u00f9ng n\u1ed5 m\u1ed9t tr\u0103m l\u1ea7n h\u01a1n. Ng\u00e0y nay, n\u00f3 v\u1eabn c\u00f2n b\u1ecb coi l\u00e0 kinh doanh nh\u1ecf nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng v\u1edbi c\u00e1c c\u00f4ng ti l\u1edbn h\u01a1n b\u01b0\u1edbc v\u00e0o.\u201d<\/p>\n

M\u1ed9t gi\u00e1o s\u01b0 kh\u00e1c n\u00f3i th\u00eam: \u201cL\u1ee3i nhu\u1eadn c\u1ee7a h\u1ea7u h\u1ebft m\u1ecdi c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00e0 th\u1ea5p b\u00e2y gi\u1edd b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u gi\u1ea3m gi\u00e1. V\u00ec v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00e0 r\u1ebb v\u00e0 d\u1ec5 d\u00e0ng b\u01b0\u1edbc v\u00e0o, nhi\u1ec1u ng\u01b0\u1eddi \u0111ang x\u00f4 v\u00e0o kinh doanh n\u00e0y. M\u1ed9t s\u1ed1 \u0111ang \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 l\u00e0m cho website c\u1ee7a h\u1ecd h\u1ea5p d\u1eabn, hi v\u1ecdng b\u1eaft \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng. V\u1ec1 m\u1eb7t truy\u1ec1n th\u1ed1ng, ng\u01b0\u1eddi Trung Qu\u1ed1c r\u1ea5t gi\u1ecfi v\u1ec1 l\u00e0m kinh doanh nh\u1ecf cho n\u00ean c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00e0 r\u1ea5t kh\u1edbp v\u1edbi v\u0103n ho\u00e1 c\u1ee7a ch\u00fang t\u00f4i. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 kh\u00f4ng hi\u1ec3u r\u1eb1ng h\u1ecd c\u0169ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ra th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u b\u1eb1ng c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd. Ph\u1ea7n l\u1edbn h\u1ecd v\u1eabn h\u1ed9i t\u1ee5 v\u00e0o kinh doanh \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0ng khi h\u1ecd m\u1edf r\u1ed9ng v\u00e0o th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, \u0111\u00f3 s\u1ebd l\u00e0 b\u1eebng n\u1edf kinh t\u1ebf l\u1edbn cho ch\u00fang t\u00f4i. T\u1ea5t nhi\u00ean, l\u00e0m \u0111i\u1ec1u \u0111\u00f3 h\u1ecd s\u1ebd c\u1ea7n c\u1ea3i ti\u1ebfn n\u0103ng l\u1ef1c qu\u1ea3n l\u00ed c\u1ee7a h\u1ecd, nh\u01b0 qu\u1ea3n l\u00ed cung c\u1ea5p v\u00e0 qu\u1ea3n l\u00ed k\u00eanh b\u00e1n h\u00e0ng. H\u1ecd s\u1ebd c\u1ea7n c\u00f3 c\u00e1c h\u1ed7 tr\u1ee3 website c\u00f3 kinh nghi\u1ec7m nh\u01b0 nhi\u1ec1u website hi\u1ec7n th\u1eddi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 tri th\u1ee9c t\u1ed1i thi\u1ec3u v\u1ec1 CNTT v\u00e0 v\u1ec1 kinh doanh tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u \u0111\u00f3 m\u1edf ra c\u01a1 h\u1ed9i m\u1edbi cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 k\u0129 n\u0103ng v\u1ec1 ph\u00e1t tri\u1ec3n web v\u00e0 t\u1ed1i \u01b0u \u0111\u1ed9ng c\u01a1 t\u00ecm (SEO).\u201d<\/p>\n

Ng\u00e0y nay Trung Qu\u1ed1c \u0111\u00e3 c\u00f3 v\u00e0i c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u1ed5ng l\u1ed3. M\u1ed9t s\u1ed1 c\u00f2n l\u1edbn h\u01a1n c\u1eeda h\u00e0ng l\u1edbn nh\u1ea5t \u1edf M\u0129. Theo m\u1ed9t b\u00e1o c\u00e1o, c\u1eeda h\u00e0ng l\u1edbn nh\u1ea5t l\u00e0 Tencent, l\u00e0m ra nhi\u1ec1u t\u1ec9 \u0111\u00f4 la v\u1ec1 kinh doanh e-commerce c\u1ee7a n\u00f3. Th\u1ee9 hai l\u00e0 360Buy b\u1eaft \u0111\u1ea7u b\u1eb1ng b\u00e1n \u0111\u1ed3 \u0111i\u1ec7n t\u1eed tr\u1ef1c tuy\u1ebfn, nh\u01b0ng v\u1ec1 sau \u0111\u00e3 \u0111a d\u1ea1ng ho\u00e1 th\u00e0nh mi\u1ec1n r\u1ed9ng c\u00e1c h\u00e0ng ho\u00e1 ti\u00eau th\u1ee5 kh\u00e1c. C\u00f4ng ti n\u00e0y c\u00f4ng b\u1ed1 r\u1eb1ng web c\u1ee7a n\u00f3 b\u00e1n n\u0103m ngo\u00e1i nhi\u1ec1u h\u01a1n $3 t\u1ec9 \u0111\u00f4 la.\u00a0 Th\u1ee9 ba l\u00e0 Tmall, m\u1ed9t ph\u1ea7n c\u1ee7a Alibaba Group, l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn d\u00e0nh cho c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb 70,000 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi 25 tri\u1ec7u ng\u01b0\u1eddi t\u1edbi th\u0103m tr\u1ea1m c\u1ee7a h\u1ecd h\u00e0ng ng\u00e0y.<\/p>\n

Th\u00e0nh c\u00f4ng c\u1ee7a kinh doanh tr\u1ef1c tuy\u1ebfn l\u00e0m l\u1ea9y c\u00f2 c\u00f4ng ti to\u00e0n c\u1ea7u t\u1edbi Trung Qu\u1ed1c n\u1eefa. Ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 c\u1ee7a M\u0129, Amazon b\u1eaft \u0111\u1ea7u kinh doanh \u1edf Trung Qu\u1ed1c qua Amazon Trung Qu\u1ed1c v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y. C\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a n\u00f3 cung c\u1ea5p nhi\u1ec1u th\u1ee9 h\u01a1n ch\u1ec9 l\u00e0 m\u00e1y t\u00ednh v\u00e0 s\u00e1ch v\u1edf. N\u00f3 c\u00f3 11 trung t\u00e2m ph\u00e2n ph\u1ed1i cung c\u1ea5p chuy\u1ec3n giao c\u00f9ng ng\u00e0y t\u1edbi 17 th\u00e0nh ph\u1ed1; v\u00e0 d\u1ecbch v\u1ee5 ng\u00e0y h\u00f4m sau \u1edf 53 th\u00e0nh ph\u1ed1 kh\u00e1c. C\u00e1c k\u0129 n\u0103ng qu\u1ea3n l\u00ed v\u00e0 v\u1eadn h\u00e0nh tuy\u1ec7t h\u1ea3o c\u1ee7a Amazon l\u00e0m cho n\u00f3 th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ti sinh l\u1eddi nh\u1ea5t trong e-commerce. Trong v\u00f2ng m\u1ed9t th\u1eddi gian ng\u1eafn, n\u00f3 \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c danh ti\u1ebfng l\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Gi\u00e1o s\u01b0 kinh doanh n\u00e0y b\u1ea3o t\u00f4i: \u201cKhi ng\u01b0\u1eddi Trung Qu\u1ed1c b\u1eaft \u0111\u1ea7u b\u00e1n nhi\u1ec1u th\u1ee9 sang M\u0129 qua Internet, nhi\u1ec1u ng\u01b0\u1eddi Trung Qu\u1ed1c \u0111ang mua t\u1eeb c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn M\u0129 n\u1eefa. L\u00ed do l\u00e0 s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng. Ng\u00e0y nay c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m gi\u1ea3 v\u00e0 s\u1ea3n ph\u1ea9m nguy hi\u1ec3m, ch\u00fang t\u00f4i kh\u00f4ng tin \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c n\u1eefa. V\u1ec1 thu\u1ed1c thang v\u00e0 th\u1ee9c \u0103n, ch\u00fang t\u00f4i \u01b0a th\u00edch mua th\u1eb3ng t\u1eeb c\u1ee7a h\u00e0ng tr\u1ef1c tuy\u1ebfn M\u0129.\u201d<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Another conversation in China part 4<\/p>\n

With online retail sales exploding in China, some information technology (IT) graduates are moving quickly to establish their own company instead of working for software company. Similar to the U.S., web sales in China are growing much faster than sales at physical stores. During my short time in China this year, I notice a number of small shops are closing as the number of on-line stores is increasing.<\/p>\n

A student named Zhen, who owns an on-line store told me: \u201cMost people sell things in local market, I sell in the global market and I did much better. My website is in English and I specialize in sporting clothes for young people as they often buy more. I compare price of popular clothing in the U.S and European market. They are very expensive, about thirty to fifty times more. For example, a sport coat in the U.S is $90 dollars, but I can sell the same for $50 dollars since I can get them at much lower price from wholesale factories here. Even shipping cost is $10 dollars to send by airmail to customers in the U.S, I still make a lot of money. Do you know how much I buy that sport coat here? Only $15 dollars. Last year, I made over hundred thousand dollars and my business is growing fast.\u201d<\/p>\n

Another university student named Yue, who will graduate next year but already own an on-line store explained: \u201cIt is easy to create an on-line store. As an IT student, I can create a website in a few days. My company is an extension of my family business. My parents own a small jewelry store; they know their business well so I just help them to open an on-line store. We did not do well in the first few months because local people who buy jewelry often visit stores and try on before buying. I was disappointed so I created another store in English language for foreigners and it took off. Since our items are not expensive, mostly handicrafts made in plastic and inexpensive stones, we often sell them for less than $15 dollars but they are \u201cHit\u201d with foreigners. Later I started to compare prices then I found that our prices were so low as compared with stores in the U.S. so we increased our price. Global market is great and on-line business is great. My parents are so proud of me now.\u201d<\/p>\n

During my short time there, I notice that there was \u201ca fever\u201d in on-line business as it triggered a lot of competitions among on-line stores. There are probably hundred thousand or million on-line stores in China, most just started in the past few years, especially when the economy began to slowdown. According to a government report, China has over 500 million Internet users, of whom 200 million have purchased online but this number could grow higher as more people will be shopping online using their smart phones and tablets.<\/p>\n

A business professor told me: \u201cIt is easy to open an on-line store to sell things. Since China is the manufacturing capital of the world, we made many things here. You can almost buy anything here to sell in the U.S or to the whole world. There are plenty of things to sell but the issue is shipping since most on-line customers do not want to wait. A one to three days delivery is a must so everything must be shipped by air and it is expensive. Small items such as jewelry or clothing are easy but larger items are difficult. If we can ship furniture and large electronic items within seven days by ship then I think the business will explode a hundred times more. Today, it is still considered a small business but it is changing fast with larger companies getting in.\u201d<\/p>\n

Another professor added: \u201cThe profit of almost every on-line store is low now because everybody is reducing prices. Since operate an on-line store is cheap and it is easy to get in, many people are rushing into this business. Some are investing lots of money to make their website looks attractive, hoping to grab more customers. Traditionally, Chinese are very good of small business so on-line store fits our culture very well. However, many have not understood that they can also expand to global market by their on-line store. Most of them are still focusing on local business but when they expand into global market, it will be a big economy boost for us. Of course, to do that they will need to improve their management capability, such as supply management and channel management. They will need to have experienced website supports as many current websites are done by people with minimum knowledge of IT and on-line business. That opens up new opportunity for people who have skills in web development and search engine optimization (SEO).\u201d<\/p>\n

Today China already has several giant on-line stores. Some are much bigger than the biggest store in the U.S. According to a report, the biggest is Tencent, which make several billion dollars on its e-commerce business. The second is 360Buy that started to sell electronics online, but later diversified into a wide range of other consumer goods. The company announced that its web sales last year were more than $3 billion dollars.\u00a0 The third is Tmall, part of Alibaba Group, is an online marketplace that features products from 70,000 brands with 25 million people visit their site on daily basis.<\/p>\n

The success of on-line business triggers global company to come to China too. The U.S giant, Amazon started its Chinese business with Amazon China few years ago. Its online store provides a lot more than just computers and book. It has 11 distribution centers that offer same-day delivery in 17 cities; and next-day service in another 53 cities. The skills of management and operation excellence of Amazon make it one of the most profitable companies in e-commerce. Within a short time, it has already built a reputation for better customer\u2019s services, high quality products and customer satisfaction.<\/p>\n

The business professor told me: \u201cAs Chinese begins to sell more things to the U.S via the Internet, more Chinese are buying from U.S on-line stores too. The reason is better products, better services and guarantee of quality. Today there are so many fake products and dangerous products, we do not trust Chinese brand anymore. For medicine and foods, we prefer to buy direct from the U.S online stores.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn b\u00f9ng n\u1ed5 \u1edf Trung Qu\u1ed1c, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p c\u00f4ng ngh\u1ec7 th\u00f4ng tin (CNTT) \u0111ang nhanh ch\u00f3ng chuy\u1ec3n sang … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1290","post","type-post","status-publish","format-standard","hentry","category-xu-huong-toan-cau"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1290"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1290\/revisions"}],"predecessor-version":[{"id":1291,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1290\/revisions\/1291"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}