{"id":1184,"date":"2013-07-01T16:34:47","date_gmt":"2013-07-01T09:34:47","guid":{"rendered":"http:\/\/science-technology.vn\/?p=1184"},"modified":"2013-07-01T16:34:47","modified_gmt":"2013-07-01T09:34:47","slug":"doanh-nghiep-va-cong-nghe","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=1184","title":{"rendered":"Doanh nghi\u1ec7p v\u00e0 c\u00f4ng ngh\u1ec7"},"content":{"rendered":"

To\u00e0n c\u1ea7u ho\u00e1 y\u00eau c\u1ea7u c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e1t ki\u1ebfn t\u1edbi gi\u00e1o d\u1ee5c, t\u1ea1o ra ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p hi\u1ec3u c\u00e1c li\u00ean n\u1ed1i gi\u1eefa doanh nghi\u1ec7p, kinh t\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7 tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Ng\u00e0y nay thu\u1eadt ng\u1eef c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng n\u00f3i t\u1edbi c\u00f4ng ngh\u1ec7 nano, c\u00f4ng ngh\u1ec7 sinh h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin.<\/span><\/p>\n

Hi\u1ec7n th\u1eddi nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y \u0111ang \u0111\u1eb7t ra c\u00e1c th\u00e1ch th\u1ee9c cho doanh nghi\u1ec7p hi\u1ec7n c\u00f3. Ch\u00fang kh\u00f4ng ch\u1ec9 ph\u00e1 v\u1ee1 th\u1ecb tr\u01b0\u1eddng d\u00e0nh cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 uy t\u00edn m\u00e0 c\u00f2n thay \u0111\u1ed5i mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u00e3 ph\u00e1 v\u1ee1 c\u00e1c doanh nghi\u1ec7p c\u00f3 uy t\u00edn l\u1edbn v\u1edbi c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. C\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 ph\u00e1 v\u1ee1 th\u1ecb tr\u01b0\u1eddng n\u00f4ng nghi\u1ec7p b\u1eb1ng vi\u1ec7c t\u1ea1o ra c\u00e2y tr\u1ed3ng bi\u1ebfn \u0111\u1ed5i gen m\u00e0 c\u00f3 th\u1ec3 m\u1ecdc trong \u0111i\u1ec1u ki\u1ec7n kh\u1eafc nghi\u1ec7t. C\u00f4ng ngh\u1ec7 nano \u0111\u00e3 ph\u00e1 v\u1ee1 khoa h\u1ecdc s\u1ef1 s\u1ed1ng, \u0111i\u1ec7n t\u1eed, v\u00e0 c\u00f4ng nghi\u1ec7p ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb b\u1eb1ng vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi th\u1eadm ch\u00ed kh\u00f4ng t\u1ed3n t\u1ea1i v\u00e0i n\u0103m tr\u01b0\u1edbc. C\u00f9ng nhau nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi n\u00e0y c\u00f3 th\u1ec3 d\u1eabn l\u00e1i doanh nghi\u1ec7p c\u00f3 \u00e1p d\u1ee5ng ch\u00fang t\u1edbi c\u00e1c gi\u00e1 tr\u1ecb cao h\u01a1n.<\/p>\n

\u0110\u1ec3 hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y, h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c ph\u1ea3i thay \u0111\u1ed5i. Thay v\u00ec coi c\u00f4ng ngh\u1ec7 nh\u01b0 l\u0129nh v\u1ef1c bi\u1ec7t l\u1eadp, h\u1ecd c\u1ea7n nh\u00ecn n\u00f3 nh\u01b0 l\u1ef1c ph\u1ea3i \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch v\u00e0 t\u00edch h\u1ee3p. Gi\u00e1o d\u1ee5c hi\u1ec7n th\u1eddi kh\u00f4ng d\u1ea1y t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7. Ch\u1eb3ng h\u1ea1n, sinh vi\u00ean kinh doanh kh\u00f4ng c\u1ea7n h\u1ecdc v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 sinh vi\u00ean c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u1ea7n h\u1ecdc v\u1ec1 ti\u1ebfp th\u1ecb hay t\u00e0i ch\u00ednh. H\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c m\u1edbi ph\u1ea3i ph\u00e1t tri\u1ec3n sinh vi\u00ean c\u00f3 tri th\u1ee9c m\u00e0 c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p v\u00e0 c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c v\u00e0o “b\u1ee9c tranh t\u1ed5ng th\u1ec3” cho th\u1ebf gi\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i. C\u00e1ch ti\u1ebfp c\u1eadn t\u00edch h\u1ee3p n\u00e0y \u0111\u01b0\u1ee3c c\u1ea7n \u0111\u1ec3 cho sinh vi\u00ean hi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7 trong c\u1ea3 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n th\u1eddi v\u00e0 t\u01b0\u01a1ng lai. Ch\u1ec9 b\u1eb1ng vi\u1ec7c c\u00f3 c\u00e1i nh\u00ecn to\u00e0n b\u1ed9, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c ch\u1ea5p thu\u1eadn \u0111\u1ec3 \u0111\u1ea1t t\u1edbi m\u1ee5c ti\u00eau doanh nghi\u1ec7p. Sinh vi\u00ean ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n nhu c\u1ea7u hi\u1ec7n th\u1eddi v\u00e0 t\u01b0\u01a1ng lai v\u00e0 c\u00f4ng ngh\u1ec7 n\u00e0o c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng cho nh\u1eefng nhu c\u1ea7u n\u00e0y. C\u00f4ng ngh\u1ec7 m\u1edbi \u0111ang m\u1edf ra c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi nh\u01b0ng n\u1ebfu b\u1ea1n b\u1ecf l\u1ee1 n\u00f3, k\u1ebb c\u1ea1nh tranh s\u1ebd thu \u0111\u01b0\u1ee3c \u01b0u th\u1ebf b\u1edfi v\u00ec v\u1edbi to\u00e0n c\u1ea7u ho\u00e1, c\u1ea1nh tranh s\u1ebd d\u1eef d\u1ed9i.<\/p>\n

Trong doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng, c\u00f4ng ngh\u1ec7 gi\u1eef vai tr\u00f2 h\u1ed7 tr\u1ee3 nh\u01b0ng ng\u00e0y nay c\u00f4ng ngh\u1ec7 ph\u1ea3i gi\u1eef vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f4ng ti bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng \u01b0u th\u1ebf c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ebd l\u00e0m t\u1ed1t. Ch\u1eb3ng h\u1ea1n, Google, Amazon, eBay v\u00e0 Facebook l\u00e0 c\u00e1c doanh nghi\u1ec7p n\u01a1i c\u00f4ng ngh\u1ec7 \u0111\u00f3ng vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c. Google kh\u00f4ng l\u00e0m ti\u1ec1n tr\u00ean \u0111\u1ed9ng c\u01a1 t\u00ecm c\u1ee7a n\u00f3 m\u00e0 v\u00e0o qu\u1ea3ng c\u00e1o. C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Google, gi\u00e1 n\u00f3 t\u00ednh cho c\u00e1c kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o c\u00e0ng cao. Amazon b\u1eaft \u0111\u1ea7u l\u00e0 \u0111\u1ea1i l\u00ed s\u00e1ch tr\u1ef1c tuy\u1ebfn nh\u01b0ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u1ee7a n\u00f3 \u0111\u00e3 cho ph\u00e9p n\u00f3 m\u1edf r\u1ed9ng sang c\u00e1c khu v\u1ef1c kh\u00e1c, k\u1ec3 c\u1ea3 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00ednh to\u00e1n m\u00e2y. eBay b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1 cho nh\u1eefng th\u1ee9 \u0111\u00e3 d\u00f9ng r\u1ed3i nh\u01b0ng c\u00f4ng ngh\u1ec7 c\u1ee7a n\u00f3 gi\u00fap n\u00f3 m\u1edf r\u1ed9ng th\u00e0nh th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb kh\u1ed5ng l\u1ed3. Facebook b\u1eaft \u0111\u1ea7u nh\u01b0 m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i cho sinh vi\u00ean \u0111\u1ea1i h\u1ecdc \u1edf Harvard nh\u01b0ng b\u00e2y gi\u1edd n\u00f3 tr\u1edf th\u00e0nh m\u1ea1ng x\u00e3 h\u1ed9i k\u1ebft n\u1ed1i h\u01a1n n\u1eeda t\u1ec9 ng\u01b0\u1eddi tr\u00ean tr\u00e1i \u0111\u1ea5t. Nh\u1eefng c\u00f4ng ti n\u00e0y \u0111\u00e3 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111\u1ea1t t\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u1ed5ng l\u1ed3 v\u00e0 \u0111\u1ea1t t\u1edbi gi\u00e1 tr\u1ecb doanh nghi\u1ec7p l\u1edbn \u0111i\u1ec1u kh\u00f4ng t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh y\u00eau c\u1ea7u nh\u1eefng thay \u0111\u1ed5i ch\u00ednh trong qui tr\u00ecnh doanh nghi\u1ec7p v\u00e0 vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean. T\u01b0 duy m\u1edbi, vi\u1ec5n ki\u1ebfn m\u1edbi v\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3n l\u00ed m\u1edbi \u0111\u01b0\u1ee3c c\u1ea7n t\u1edbi. H\u1ec7 th\u1ed1ng c\u1ea5p b\u1eadc qu\u1ea3n l\u00ed tr\u00ean xu\u1ed1ng hi\u1ec7n th\u1eddi kh\u00f4ng c\u00f2n h\u1ee3p th\u1ee9c v\u00e0 ph\u1ea3i b\u1ecb thay th\u1ebf b\u1eb1ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00ed nhanh nh\u1eb9n h\u01a1n, \u0111i\u1ec1u c\u00f3 th\u1ec3 nhanh ch\u00f3ng thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1edbi. C\u00e1c c\u00f4ng ti ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c l\u1ea1i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ef1c t\u1ea1i th\u1ecb tr\u01b0\u1eddng. C\u1ea5p qu\u1ea3n l\u00ed ph\u1ea3i th\u00edch nghi v\u1edbi h\u1ecdc li\u00ean t\u1ee5c \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang. T\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n l\u00ed doanh nghi\u1ec7p l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111a chi\u1ec1u nh\u01b0ng ng\u00e0y nay ch\u1ec9 v\u00e0i doanh nghi\u1ec7p bi\u1ebft c\u00e1ch l\u00e0m \u0111i\u1ec1u \u0111\u00f3 hi\u1ec7u qu\u1ea3. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao gi\u00e1o d\u1ee5c ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 t\u1ea1o ra \u01b0u th\u1ebf doanh nghi\u1ec7p v\u00e0 quy\u1ec1n l\u00e3nh \u0111\u1ea1o th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng. C\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 l\u00e0m ti\u1ec1n m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 bi\u1ebfn \u0111\u1ed5i s\u1ea3n ph\u1ea9m v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u1ea3n l\u00ed c\u00f4ng ngh\u1ec7 ph\u1ea3i \u0111\u01b0\u1ee3c coi l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c x\u1ee9ng \u0111\u00e1ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd nghi\u00eam ch\u1ec9nh v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi qu\u1ea3n l\u00ed doanh nghi\u1ec7p.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Business and Technology<\/p>\n

Globalization requires innovative approaches to education, producing graduates who understand the interconnections between business, economies and technologies around the world. Today the term technology is often referring to nanotechnology, biotechnology, and information technology.<\/p>\n

Currently these technologies are posing challenges to existing business. They not only disrupt the markets for established products but also change customer expectations. For example, Information technology has disrupted well established businesses with on-line stores. Biotechnology has disrupted the agriculture market by creating gene-modified crops that can grow at adverse condition. Nanotechnology has disrupted life sciences, electronics, and healthcare industry by create new products that do not even exist few years ago. Together these new technologies can drive business that applies them to higher values.<\/p>\n

In order to understand the impact of these technologies, education systems must change. Instead of viewing technology as an isolate field, they need to look at it as a force that must be studied, analyzed, and integrated. Current education does not teach technology integration. For example, business students do not need to learn about technology and technology students do not need to learn about marketing or finance. The new education system must develop knowledgeable students that can integrate technology, business and other objectives into a \u201ctotal picture\u201d for the already connected world. This integration approach is needed in order for students to understand the impact of technology in both current and future market. Only by having a total view, they can identify technology solutions to be adopted for achieving business objectives. Students must be able to identifying existing and future needs and which technologies that can meet these needs. New technologies are opening up new business opportunities but if you miss it, competitors will gain advantage because with globalization, competition will be fierce.<\/p>\n

In traditional business, technology plays a supportive role but today technology must play a strategic role and company that know how to take advantage of technology will do well. For example, Google, Amazon, eBay and Facebook are businesses where technology plays a strategic role. Google does not make money on its search engine but on advertising. The more people use Google, the higher price it charges its advertising customers. Amazon started as online books retailer but its information technology allowed it to expand into other areas, including provides cloud computing services. eBay started as an auction model for used things but its technology help expanding it into a giant retail market. Facebook began as a social network for college students in Harvard but now it become a social network that connect more than half billion people on earth. These companies have exploited the power of technology to reach huge markets and achieved significant business values that did not exist before.<\/p>\n

Fast changing technology requires major changes in business processes and employee roles. New thinking, new vision and new management method are needed. Current top down hierarchy is no longer valid and must be replaced by a more agile management system that can quickly change to meet new market demand. Companies must be reorganized to meet new market reality. Management must adapt continuous learning to make the right decision. Integrating technology and business management is a multidimensional approach but today only few businesses know how to do that effectively. That is why education must change to create business advantage and market leadership to sustained growth. Technology is not just a means to make money but also an element that transforms products and customer expectations. Technology management has to be seen as a strategic planning issue that deserves serious attention and has to be integrated with business management.<\/p>\n","protected":false},"excerpt":{"rendered":"

To\u00e0n c\u1ea7u ho\u00e1 y\u00eau c\u1ea7u c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e1t ki\u1ebfn t\u1edbi gi\u00e1o d\u1ee5c, t\u1ea1o ra ng\u01b0\u1eddi t\u1ed1t nghi\u1ec7p hi\u1ec3u c\u00e1c li\u00ean n\u1ed1i gi\u1eefa doanh nghi\u1ec7p, … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","hentry","category-nha-doanh-nghiep"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1184"}],"version-history":[{"count":1,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1184\/revisions"}],"predecessor-version":[{"id":1185,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1184\/revisions\/1185"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}