{"id":1119,"date":"2013-07-01T15:05:28","date_gmt":"2013-07-01T08:05:28","guid":{"rendered":"http:\/\/science-technology.vn\/?p=1119"},"modified":"2013-07-01T15:05:28","modified_gmt":"2013-07-01T08:05:28","slug":"trinh-sat-doanh-nghiep-bi","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=1119","title":{"rendered":"Trinh s\u00e1t doanh nghi\u1ec7p BI"},"content":{"rendered":"

Trinh s\u00e1t doanh nghi\u1ec7p Business Intelligence (BI) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 c\u1ea3i ti\u1ebfn t\u00ednh c\u1ea1nh tranh doanh nghi\u1ec7p. Trinh s\u00e1t doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ea1y trong ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n l\u00ed h\u1ec7 th\u00f4ng tin. N\u00f3 h\u1ed9i t\u1ee5 v\u00e0o ch\u00ednh s\u00e1ch, chu\u1ea9n, c\u00f4ng ngh\u1ec7 v\u00e0 qui tr\u00ecnh \u0111\u01b0\u1ee3c c\u1ea7n \u0111\u1ec3 cho ph\u00e9p c\u00f4ng ti c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u01b0\u1ee3c c\u1ea7n h\u1ed7 tr\u1ee3 cho chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ee7a n\u00f3 v\u00e0 \u0111\u1ec3 c\u1ea3i ti\u1ebfn \u01b0u th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u00e1p d\u1ee5ng trinh s\u00e1t doanh nghi\u1ec7p. Ch\u1eb3ng h\u1ea1n, khi b\u1ea1n mua m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn, c\u00f4ng ti thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u00f3i quen mua\u00a0 c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra g\u1ee3i \u00fd cho b\u1ea1n mua s\u1ea3n ph\u1ea9m kh\u00e1c. N\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh mua c\u00e1c th\u1ee9 th\u00eam nh\u01b0 h\u1ecd g\u1ee3i \u00fd, \u0111i\u1ec1u \u0111\u00f3 l\u00e0m t\u0103ng s\u1ed1 b\u00e1n v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd. Amazon l\u00e0 c\u00f4ng ti th\u00e0nh c\u00f4ng nh\u1ea5t trong d\u00f9ng BI \u0111\u1ec3 c\u00f3 \u01b0u th\u1ebf c\u1ee7a h\u1ecd.<\/p>\n

Khi b\u1ea1n c\u00f3 t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng, ng\u00e2n h\u00e0ng bi\u1ebft t\u1ea5t c\u1ea3 v\u1ec1 l\u1ecbch s\u1eed t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 th\u00f3i quen chi ti\u00eau c\u1ee7a b\u1ea1n. Khi b\u1ea1n xin vay ti\u1ec1n, \u0111\u01a1n xin c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ch\u1ea5p thu\u1eadn hay b\u00e1c b\u1ecf m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin n\u00e0y. \u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 BI khi n\u00f3 gi\u00fap ng\u00e2n h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng.<\/p>\n

C\u00e1c c\u00f4ng ti ch\u1ebf t\u1ea1o thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u00f4ng nh\u00e2n trong d\u00e2y chuy\u1ec1n l\u1eafp r\u00e1p c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ai l\u00e0 t\u1ed1t h\u01a1n, ai c\u00f3 n\u0103ng su\u1ea5t cao h\u01a1n v\u00e0 ai th\u01b0\u1eddng ph\u1ea1m sai s\u00f3t. C\u00e1c ch\u1ec9 b\u00e1o hi\u1ec7u n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00f4ng nh\u00e2n cho vi\u1ec7c \u0111\u1ec1 b\u1ea1t khi ph\u1ea7n m\u1ec1m BI so\u1ea1n ra d\u1eef li\u1ec7u hi\u1ec7u n\u0103ng v\u00e0 t\u1ed5 ch\u1ee9c ch\u00fang th\u00e0nh b\u00e1o c\u00e1o cho c\u1ea5p qu\u1ea3n l\u00ed. Ph\u1ea7n m\u1ec1m BI c\u0169ng c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n ch\u00fang c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 g\u00ec d\u1ef1a tr\u00ean d\u1eef li\u1ec7u qu\u00e1 kh\u1ee9.<\/p>\n

Ng\u00e0y nay BI th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng trong ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u1edbi thu th\u1eadp th\u00f4ng tin v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau th\u1ee5 v\u1ec1 c\u00f4ng ti v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ti c\u0169ng nh\u01b0 \u00fd ki\u1ebfn c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a c\u00f4ng ti. BI \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1eb7n v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ti. BI c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ti l\u00e0m n\u00e2ng c\u1ea5p c\u00f4ng ngh\u1ec7 b\u1eb1ng vi\u1ec7c theo d\u00f5i th\u00f4ng tin v\u1ec1 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 cho s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ti kh\u00f4ng tr\u1edf n\u00ean b\u1ecb l\u1ea1c h\u1eadu.<\/p>\n

Ph\u1ea7n m\u1ec1m BI thu th\u1eadp th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n; d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c th\u1ea9m tra, bi\u00ean t\u1eadp, ph\u00e2n lo\u1ea1i, ph\u00e2n t\u00edch v\u00e0 tr\u00ecnh b\u00e0y cho c\u1ea5p qu\u1ea3n l\u00ed c\u00f4ng ti \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. D\u1ef1a tr\u00ean th\u00f4ng tin n\u00e0y, c\u00f4ng ti c\u00f3 th\u1ec3 s\u1eeda \u0111\u1ed5i ch\u00ednh s\u00e1ch c\u1ee7a h\u1ecd, l\u1eadp k\u1ebf ho\u1ea1ch cho ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng lai, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi n\u1ebfu c\u00f3 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0m vi\u1ec7c h\u01b0\u1edbng t\u1edbi t\u00ednh hi\u1ec7u qu\u1ea3 l\u1edbn h\u01a1n \u0111\u01b0a t\u1edbi n\u0103ng su\u1ea5t t\u0103ng l\u00ean. BI c\u0169ng c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ti hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd t\u1ed1t h\u01a1n, v\u00e0 l\u00e0m cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n.<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Business Intelligence<\/p>\n

Business Intelligence (BI) can be defined as a strategy that uses information technology to improve business competitiveness. Business Intelligence is often taught in Information System Management program. It focuses on the policies, standards, technology, and processes required allowing a company to get the information needed to support its business strategies and to improve competitive advantage.<\/p>\n

There are many ways of applying business intelligence. For example, when you buy a product on line, the company collects information about your purchasing habit and made suggestion for you to buy another product. If you decide to buy additional thing as they suggested, it increases their sales and profits. Amazon is the most successful company in using BI to their advantage.<\/p>\n

When you have a bank account, the bank knows all about your financial history as well as your spending habit. When you apply for a loan, your application is approved or rejected automatically based on these information. This is another example of BI as it helps the bank make decision quickly.<\/p>\n

Manufacturing companies collect information about workers in their assembly lines to determine who is better, who has higher productivity and who often make mistake. These performance indicators are used to evaluate workers for promotion as BI software compiles performance data and organizes them into a report to management. The BI software can also predict what problems that they may encounter based on past data.<\/p>\n

Today BI is often used in market analysis to collect information about <\/em>consumer\u2019s perception of a company and its product as well as their opinion about its competitor\u2019s products. BI is used to collect information from regular customers and their feed-back on company\u2019s products. BI can also help company to do technology upgrade<\/em> by tracking information about the technological advancements so the company\u2019s products do not become obsolete.<\/p>\n

BI software collects information from multiple sources; the data are verified, edited, categorized, analyzed and presented to the company management to make decisions. Based on this information, company can revise its policies, plan for future developments, develop new products if there is market demand and work towards greater efficiency leading to increased productivity. BI can also help companies to understand their customers\u2019 needs better, and make better marketing decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trinh s\u00e1t doanh nghi\u1ec7p Business Intelligence (BI) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u1ec3 c\u1ea3i ti\u1ebfn t\u00ednh c\u1ea1nh … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1119","post","type-post","status-publish","format-standard","hentry","category-quan-li-he-thong-tin"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1119"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1119\/revisions"}],"predecessor-version":[{"id":1121,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1119\/revisions\/1121"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}