{"id":1104,"date":"2013-07-01T14:46:46","date_gmt":"2013-07-01T07:46:46","guid":{"rendered":"http:\/\/science-technology.vn\/?p=1104"},"modified":"2013-07-01T14:46:46","modified_gmt":"2013-07-01T07:46:46","slug":"xu-huong-hien-thoi-o-nhat-ban","status":"publish","type":"post","link":"https:\/\/science-technology.vn\/?p=1104","title":{"rendered":"Xu h\u01b0\u1edbng hi\u1ec7n th\u1eddi \u1edf Nh\u1eadt B\u1ea3n"},"content":{"rendered":"

Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, Nh\u1eadt B\u1ea3n \u0111\u00e3 chi ph\u1ed1i th\u1ebf gi\u1edbi b\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed c\u1ee7a n\u00f3. Ng\u00e0y nay ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed c\u1ee7a n\u00f3 \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 s\u1ed1ng c\u00f2n. Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Sony, Panasonic hay Sharp \u0111\u00e3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t. Ng\u00e0y nay h\u1ecd \u0111ang c\u1ed1 g\u1eafng \u0111\u1ec3 c\u00f2n c\u1ea1nh tranh c\u00f9ng Apple, Google, hay Samsung. \u0110i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra?<\/span><\/p>\n

Khi c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i, th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau th\u1ee5 thay \u0111\u1ed5i nh\u01b0ng c\u00e1c c\u00f4ng ti Nh\u1eadt B\u1ea3n \u0111\u00e3 kh\u00f4ng thay \u0111\u1ed5i m\u1ea5y. H\u1ecd li\u00ean t\u1ee5c x\u00e2y d\u1ef1ng c\u00f9ng ti vi, \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd \u0111ang th\u00e2u t\u00f3m th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 ph\u00e1t ki\u1ebfn. Trong th\u1ebf gi\u1edbi thay \u0111\u1ed5i nhanh ch\u00f3ng n\u00e0y, c\u00e1c c\u00f4ng ti Nh\u1eadt B\u1ea3n qu\u00e1 ch\u1eadm th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. C\u1ea3 Sony v\u00e0 Panasonic \u0111\u1ec1u b\u1ecf l\u1ee1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 m\u00e1y t\u00ednh b\u1ea3ng khi Apple, Google v\u00e0 Samsung th\u00e2u t\u00f3m \u0111a s\u1ed1 th\u1ecb tr\u01b0\u1eddng n\u00e0y. V\u1ea5n \u0111\u1ec1 \u0111ang c\u00e0ng t\u1ed3i t\u1ec7 \u0111i khi Sony v\u00e0 Panasonic c\u1ee9 b\u1ecb m\u1ea5t ti\u1ec1n v\u00e0 th\u1ecb ph\u1ea7n. Nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111em v\u00e0o nh\u01b0ng kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nhi\u1ec1u v\u00ec t\u01b0 duy c\u1ee7a h\u1ecd v\u1eabn c\u00f2n nh\u01b0 c\u0169. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch doanh nghi\u1ec7p k\u1ebft lu\u1eadn: \u201cC\u00e1c c\u00f4ng ti Nh\u1eadt B\u1ea3n b\u1eadn r\u1ed9n t\u1eadp trung v\u00e0o kinh doanh \u0111i\u1ec7n t\u1eed c\u0169 c\u1ee7a h\u1ecd nh\u01b0ng th\u1ecb tr\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n b\u1ecf qua h\u1ecd v\u00e0 \u0111i ti\u1ebfp v\u1edbi nh\u1eefng thi\u1ebft b\u1ecb m\u1edbi n\u01a1i ph\u1ea7n m\u1ec1m l\u00e0 d\u1eabn l\u00e1i ch\u00ednh.\u201d<\/p>\n

M\u1eb7c d\u1ea7u nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng th\u00e0nh c\u00f4ng nu\u00f4i d\u01b0\u1ee1ng ki\u00eau ng\u1ea1o, c\u00e1c c\u00f4ng ti Nh\u1eadt b\u1ea3n th\u00e0nh c\u00f4ng th\u1ebf v\u00e0 h\u1ecd kh\u00f4ng ch\u00fa \u00fd t\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng n\u1eefa. Tuy nhi\u00ean n\u1ebfu b\u1ea1n ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n \u0111i\u1ec1u \u0111\u00f3. N\u00f3 ph\u1ea3i c\u00f3 li\u00ean quan t\u1edbi h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c c\u1ee7a h\u1ecd m\u00e0 v\u1eabn b\u1ecb \u00e1m \u1ea3nh v\u1edbi ph\u1ea7n c\u1ee9ng. Nh\u1eadt B\u1ea3n l\u00e0 m\u1ed9t trong nh\u1eefng n\u01a1i \u0111\u00e0o t\u1ea1o k\u0129 ngh\u1ec7 \u0111i\u1ec7n t\u1eed t\u1ed1t nh\u1ea5t m\u00e0 \u0111\u00e3 t\u1ea1o ra c\u00e1c k\u0129 s\u01b0 \u0111i\u1ec7n t\u1eed gi\u1ecfi nh\u1ea5t, c\u00e1c k\u0129 s\u01b0 thi\u1ebft k\u1ebf chip gi\u1ecfi nh\u1ea5t, nh\u1eefng ng\u01b0\u1eddi thi\u1ebft k\u1ebf m\u1ea1ch t\u00edch h\u1ee3p gi\u1ecfi nh\u1ea5t nh\u01b0ng kh\u00f4ng c\u00f3 nhi\u1ec1u k\u0129 s\u01b0 ph\u1ea7n m\u1ec1m. Nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed Nh\u1eadt B\u1ea3n t\u1eeb \u0111\u00e1y t\u1edbi \u0111\u1ec9nh t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 c\u00e1c k\u0129 s\u01b0 ph\u1ea7n c\u1ee9ng v\u00e0 h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c thi\u1ebft b\u1ecb ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t nh\u01b0 ti vi v\u00e0 m\u00e1y t\u00ednh, nh\u01b0ng kh\u00f4ng c\u00f3 tri th\u1ee9c ph\u1ea7n m\u1ec1m \u0111\u1ec3 l\u00e0m cho nh\u1eefng thi\u1ebft b\u1ecb n\u00e0y l\u00e0m vi\u1ec7c c\u00f9ng nhau. Kh\u00f4ng c\u00f3 ph\u1ea7n m\u1ec1m, s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng l\u00e0m vi\u1ec7c theo c\u00e1ch m\u00e0 iPhone k\u1ebft n\u1ed1i v\u1edbi laptop Mac v\u00e0 kho nh\u1ea1c iTunes. Ch\u00ednh vi\u1ec5n ki\u1ebfn c\u1ee7a Steve Jobs v\u1ec1 k\u1ebft n\u1ed1i c\u00e1c ch\u1ea5m l\u00e0m thay \u0111\u1ed5i m\u1ecdi th\u1ee9.<\/p>\n

C\u00e1c c\u00f4ng ti c\u00f4ng ngh\u1ec7 c\u1ee7a Nh\u1eadt B\u1ea3n bi\u1ebft r\u1eb1ng kh\u00f4ng thay \u0111\u1ed5i, h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed3n t\u1ea1i. Nh\u01b0ng l\u00e0m sao b\u1ea1n thay \u0111\u1ed5i t\u01b0 duy c\u1ee7a m\u1ed9t th\u1ebf h\u1ec7 m\u00e0 \u0111\u00e3 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a gi\u00e1o d\u1ee5c ph\u1ea7n c\u1ee9ng t\u1ed1t nh\u1ea5t? B\u01b0\u1edbc \u0111i thay \u0111\u1ed5i n\u00e0y l\u00e0 r\u1ea5t \u0111au \u0111\u1edbn nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 \u0111i\u1ec7n t\u1eed n\u00e0y \u0111\u00e3 \u0111i c\u00e1c b\u01b0\u1edbc sa th\u1ea3i ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u1ee7a h\u1ecd t\u1eeb c\u1ea5p \u0111\u1ec9nh t\u1edbi \u0111\u00e1y. Trong m\u1ed9t n\u1ec1n v\u0103n ho\u00e1 n\u01a1i l\u00e0m vi\u1ec7c c\u1ea3 \u0111\u1eddi l\u00e0 nguy\u00ean l\u00ed then ch\u1ed1t, \u0111i\u1ec1u n\u00e0y th\u1eadt cho\u00e1ng v\u00e1ng. Trong nhi\u1ec1u n\u0103m, nguy\u00ean l\u00ed c\u00f4ng ti c\u1ee7a Nh\u1eadt B\u1ea3n bao gi\u1edd c\u0169ng l\u00e0: \u201cB\u1ea1n l\u00e0m vi\u1ec7c c\u1ea7n c\u00f9 v\u00e0 d\u00e0nh m\u1ecdi th\u1ee9 cho c\u00f4ng ti v\u00e0 c\u00f4ng ti s\u1ebd ch\u0103m s\u00f3c cho b\u1ea1n v\u00e0 gia \u0111\u00ecnh b\u1ea1n.\u201d Nh\u01b0ng b\u00e2y gi\u1edd \u0111i\u1ec1u \u0111\u00f3 ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh theo th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh. C\u1ea1nh tranh t\u1eeb H\u00e0n Qu\u1ed1c n\u01b0\u1edbc c\u00f3 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 Trung Qu\u1ed1c, n\u01b0\u1edbc c\u00f3 s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p h\u01a1n nhi\u1ec1u \u0111\u00e3 bu\u1ed9c h\u1ecd ph\u1ea3i thay \u0111\u1ed5i.<\/p>\n

M\u1eb7c d\u1ea7u h\u1ecd bao gi\u1edd c\u0169ng ph\u00e1t tri\u1ec3n m\u1ecdi th\u1ee9 t\u1eeb l\u00f2 vi s\u00f3ng t\u1edbi m\u00e1y \u1ea3nh, h\u1ecd b\u00e2y gi\u1edd d\u1eebng c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed m\u00e0 c\u00f3 th\u1eddi \u0111\u00e3 l\u00e0m cho h\u1ecd n\u1ed5i ti\u1ebfng. Sony v\u00e0 Panasonic \u0111\u00e3 c\u1eaft b\u1ecf h\u1ea7u h\u1ebft vi\u1ec7c s\u1ea3n xu\u1ea5t \u0111i\u1ec7n t\u1eed v\u00e0 chuy\u1ec3n v\u00e0o b\u1ea3o hi\u1ec3m, thi\u1ebft b\u1ecb y t\u1ebf, t\u1ea5m pin m\u1eb7t tr\u1eddi v.v. \u0110\u1ed3ng th\u1eddi, h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c c\u1ee7a n\u00f3 \u0111ang tr\u1ea3i qua \u0111\u1ea1i tu ho\u00e0n to\u00e0n \u0111\u1ec3 h\u1ed9i t\u1ee5 v\u00e0o c\u00f4ng ngh\u1ec7 na n\u00f4 v\u00e0 c\u00f4ng ngh\u1ec7 sinh h\u1ecdc. M\u1ed9t gi\u00e1o s\u01b0 th\u1eeba nh\u1eadn: \u201cCh\u00fang t\u00f4i b\u1ecf l\u1ee1 con thuy\u1ec1n c\u00f4ng ngh\u1ec7 th\u00f4ng tin; ch\u00fang t\u00f4i ph\u1ea3i t\u00ecm con thuy\u1ec1n ti\u1ebfp. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao c\u00f4ng ngh\u1ec7 sinh h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 na n\u00f4 l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a ch\u00fang t\u00f4i v\u00e0 ni\u1ec1m hi v\u1ecdng t\u1ed1t nh\u1ea5t c\u1ee7a ch\u00fang t\u1ed1i. Ch\u00fang t\u00f4i s\u1ebd khai th\u00e1c t\u00ednh s\u00e1ng t\u1ea1o \u0111i\u1ec1u \u0111ang ch\u1ea3y qua nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o m\u1edbi n\u00e0y. Ch\u00fang t\u00f4i s\u1ebd t\u0103ng t\u1ed1c vi\u1ec7c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a ch\u00fang t\u00f4i nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u00f2n tu\u1ef3 v\u00e0o th\u1ebf h\u1ec7 ti\u1ebfp c\u1ee7a ch\u00fang t\u00f4i, c\u00e1c k\u0129 s\u01b0 v\u00e0 nh\u00e0 khoa h\u1ecdc. Trong th\u1ebf gi\u1edbi thay \u0111\u1ed5i nhanh n\u00e0y, n\u1ebfu b\u1ea1n kh\u00f4ng thay \u0111\u1ed5i, b\u1ea1n s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i.\u201d<\/p>\n

 <\/p>\n

—-English version—-<\/p>\n

 <\/p>\n

Current trends in Japan<\/p>\n

Not long ago, Japan dominated the world with its electronic industry. Today its electronic industry is struggling to survive. Not long ago, names like Sony, Panasonic or Sharp were the most valuable brands. Today they are trying to remain competitive with Apple, Google, or Samsung. What has happened?<\/p>\n

As technology changes, market changes, consumers\u2019 needs changes but Japanese companies have not changed much. They continue to build the same televisions, phones, computers when their competitors are capturing the market with new and innovated products. In this fast changing world, Japanese companies are too slow to adapt new technology to develop new products. Both Sony and Panasonic missed the smart-phones and tablets when Apple, Google and Samsung captured the majority of the market. The problem is getting worst when Sony and Panasonic keep losing money and market shares. New managers were brought in but could not do much as their thinking was still remain the same. A business analyst concluded: \u201cJapanese companies were busy focusing on their old electronic business but the market simply bypass them and move on with new devices where software is the main driver.\u201d<\/p>\n

Although many people believe that success breeds arrogant, Japanese companies are so successful and they do not pay attention to market trend anymore. However if you analyze the issue, you will see that the main cause is more complex than that. It has to do with their education system that is obsessed with hardware. Japan has one of the best electronic engineering trainings that has produced the best electronic engineers, the best chip design engineers, the best integrated circuit designers but do not have many software engineers. Japan\u2019s managers from bottom to top were all hardware engineers and they have developed the highest quality devices like televisions and computers, but have no software knowledge to make these devices to work together. Without software, their products do not work in the way an iPhone connects with a Mac laptop and an iTunes music store. It is Steve Jobs\u2019 vision of connect the dots that change everything.<\/p>\n

Japan\u2019s technology companies know that without change, they may not survive. But how do you change the thinking of a generation that was the product of the best hardware education? The dramatic step is very painful but it must be done. In recent years these electronic giants have taken steps of firing most of their managers from top to bottom. In a culture where lifetime employment is the key principle, this is shocking. For years, Japan\u2019s company principle always has been: \u201cYou work hard and give everything to the company and the company will take care of you and your family.\u201d But now it must change to adjust to the fast changing world. Competition from S. Korea who has high quality products and China who has much lower priced products has forced them to change.<\/p>\n

Although they have always developed everything from microwaves to cameras, they are now stopping their electronics products that made them famous. Sony and Panasonic have cut most of their electronic production and moving into insurance, medical devices, solar panels etc. At the same time, its education system is undergoes completely overhauled to focus on nanotechnology and biotechnology. A professor admitted: \u201cWe missed the information technology boat; we must look for the next boat. That is why biotechnology and nanotechnology are our future and our best hope. We will harness the creativity that flows through these new training programs. We will accelerate the global market launch of our new products but that is depending on our next generation of engineers and scientist. In this fast changing world, if you do not change, you will not survive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00f4ng l\u00e2u tr\u01b0\u1edbc \u0111\u00e2y, Nh\u1eadt B\u1ea3n \u0111\u00e3 chi ph\u1ed1i th\u1ebf gi\u1edbi b\u1eb1ng ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n t\u1eed c\u1ee7a n\u00f3. Ng\u00e0y nay ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n … <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,26],"tags":[],"class_list":["post-1104","post","type-post","status-publish","format-standard","hentry","category-cac-van-de-khac","category-xu-huong-cong-nghe"],"_links":{"self":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1104"}],"version-history":[{"count":2,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1104\/revisions"}],"predecessor-version":[{"id":1106,"href":"https:\/\/science-technology.vn\/index.php?rest_route=\/wp\/v2\/posts\/1104\/revisions\/1106"}],"wp:attachment":[{"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/science-technology.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}